Xerox Case Study

I agree that Xerox hasn’t suffered from shortage of talent or technological innovation, but rather having problems in leveraging its talent and technologies. Xerox Corporation’s Palo Alto Research Centre has developed a few computer innovations such as the mouth, the graphical user interface and Macintosh computers. During the years, Xerox has faced many problems. Steve Jobs left Xerox’s research centre to co-found Apple Computer Inc., while others left to build multi-billion dollar corporations. Following that, Xerox has lost its market leadership position in photocopier to Canon. However, the rested stayed to revive the brand and introduce new products. Not for long they quit and decided to join another firm, bringing over their valuable knowledge and relationships with customers. This affected Xerox because the customers would obviously want to stick with their old salesperson, the one who they trust and the one who they think is capable of introducing them the top product. Therefore, for a company to succeed, you must hire employees with experience and talent in order to produce a stream of products and services valued by the marketplace.